“My sincere thanks for the outstanding job you both did in facilitating the Engenium Strategic Planning workshop. I have had excellent feedback and it was great to see everyone fully engaged. I believe we have reached a pivotal point in the company and have a sound blueprint to go forward.”
Reg Garters, Chairman of the Board, Engenium Limited
Strategic. Planning. One of those wonderful twin-star ideas that almost everybody thinks is a great idea, but few actually do, and even fewer do very well. In a slower-paced world, a generation or two ago, a strategic planning retreat once a year was seen as plenty. Maybe even a 2-year, or 5-year, Strategic Plan. No more. If it’s not part of your firm’s semi-annual, or quarterly, assessment/re-direction process, you are very likely to be disadvantaged.
Perhaps the most important component of top-flight Strategic Planning is to ensure that someone other than the firm’s leaders facilitates the process. Many savvy larger practices appoint external directors primarily to provide this external viewpoint for such a mission-critical part of practice success.
Strategic Planning, Done Right
The beauty of strategic planning is its elegant framework for helping people to think through a worthwhile company direction, and then to purposefully make it real. – Ellen Flynn Heapes
Ellen Flynn Heapes, Founder of The Centre for Strategic Planning, prepared a chapter in Managing Quality in Architecture (2nd ed.) entitled Achieving a Strategic ‘Strategic Plan’. Her short chapter outlines the five “catalytic decisions” that a practice must make to ensure it creates (or updates) an effective strategic plan. They are, simply, The Why, The Who, The Where, The What, and The How.
Ellen’s complete paper explaining these decision steps has been temporarily removed because the site it links to has been hacked. Please check later!
Over the past 30 years, PSMJ has assisted scores of design firms in the development of their strategic plans.
This extensive experience has allowed us to develop a uniquely effective approach to strategic planning, which produces strategic plans that energize the firm, strategically align its principals, and really get results. PSMJ’s Strategic Planning activities consist of four phases:
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