Of all the errors design professionals can make, avoiding risk at all costs is probably the most damaging to a practice. Not all 4-letter words are bad! Exactly because so many competitors try to shield their firms from ALL risk creates an extraordinary competitive opportunity for those few firms that learn how to use risk to their advantage.
PSMJ’s deep experience and research in practice risk helps its clients to turn what appears to be a liability into a competitive advantage – and, paradoxically – actually lowering real risk by “buying into” manageable risk.
Risk shadows your every step whether you think about it or not. Anyone can sue you any time for anything. Ignore practice risk at your peril. Defending your practice takes time, money and raises your insurance premiums.
The better alternative: Keep an eye on risk. Walk toward it, embrace it, and create the low-risk practice that will give you the competitive advantage you need. Don’t give clients reasons to sue you.